Gender Smog – Dell Version
Hat tip to reader James Ramsey…
What do women really need in computer? Because, what with our vaginas and all, our computing needs are so, so different from those of men. Thank the goddess Dell is looking out for us, with its helpful marketing strategy that emphasizes “color schemes, cases and dieting tips”. Oh my god, I can accessorize my laptop? I must have died and gone to heaven! Here’s a “Tech Tip” from the Della site (isn’t that so cute??? get it? Dell, the real site, is gendered “guy”, while Della is for us girls. I mean, who would want to buy a laptop from a guy site, right?):
Tools like Gyminee help you track workouts and reach your fitness goals. You can even map out new running routes via sites like Map my run. Improve your mood by listening to music, viewing pictures or even watching a movie. Some netbooks even offer an optional DVD drive
Yes, because women need MORE encouragement to focus on their bodies. Oooh, a DVD drive? How techie!
Pardon me while I hork up my lunch.
Last fall a Dell “back to school” catalog arrived in my mailbox and I almost blogged the cover. It showed a young girl in a sea of pink, holding a pink laptop. If this is the most creative marketing that Dell can come up with to reach the female consumer, I hope the company dies a swift painful death.